Cost calculator · Instant estimate
User testing & research cost calculator
Build your study. Choose a research method, set the scale, and get an instant estimate based on our real published pricing. No email required to see a number - then get a tailored quote from our team.
Estimated cost
Usability Testing
This is a ballpark estimate to help you budget early - not a quote. We will confirm your exact scope and price at the scoping stage, since no two studies are quite the same. The "regulated" adjustment above is a rough nudge, not a precise multiplier, and incentive costs are illustrative only.
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The estimate above is built from the numbers below - the same figures published on each of our service pages.
How much does user testing cost?
User testing (also called usability testing) typically starts from £5,500 for a focused study with 4-5 remote sessions, including recruitment, moderation, and a findings report. Larger studies with 8-10 sessions start from £9,500, and multi-phase testing programmes start from £16,000.
Build your own user testing estimate → or read about our usability testing service.
How much does usability testing cost?
A focused study with 4-5 remote sessions starts from £5,500, including recruitment, moderation, and a findings report. A comprehensive study with 8-10 sessions runs from £9,500, and multi-phase programmes start from £16,000. In-person sessions add £1,400-£1,800 per day for venue, travel, and facilitation.
Build your own usability testing estimate → or read about our usability testing service.
How much does user research cost?
It depends on method and scale. In-depth interviews and exploratory studies typically start from £5,500 for 5 participants, rising to £16,000+ for specialist recruitment or larger multi-phase programmes. Quick surveys start from £2,500.
Build your own user research estimate → or read about our in-depth research service.
How much should I budget for PPIE?
PPIE budgets vary by scope: a single consultation session starts from £4,500, a co-design programme from £8,500, and an ongoing partnership from £14,000, all including fair payment for contributors aligned with NIHR guidance.
See our PPIE budgeting checklist for NIHR grant applications or build your own PPIE estimate →.
How much does a UX audit cost?
A focused UX audit starts from £2,500, a full product audit from £4,500, and an ongoing audit programme from £8,500. Audits are delivered remotely with no participant recruitment or incentive costs, since they are expert evaluations rather than user testing.
Estimate your UX audit → or read about our UX audit service.
How much does a focus group cost?
A single focus group session starts from £5,500, a multi-session programme from £9,500, and a full-day workshop from £16,000. In-person facilitation adds £1,400-£1,800 per day for venue, travel, and materials.
Build your own focus group estimate → or read about our focus groups & workshops service.
How much does a diary study cost?
A focused diary study with 8-10 participants over 1-2 weeks starts from £6,500, including recruitment, incentives, reminder management, and closing interviews. A fuller programme with 12-15 participants over 3-4 weeks starts from £11,500, and extended or multi-cohort studies start from £18,000.
Build your own diary study estimate → or read about our diary study service.
How many participants do I need for usability testing?
Most usability studies need around 5 remote sessions to catch the majority of major usability issues, which is why our Quick Validation package starts at that scale. Larger studies with 8-10 sessions help catch edge cases and segment differences.
Read our full breakdown: How many usability testing participants do you need?
Ready for an exact price?
The calculator gives you a ballpark. Tell us about your project and we will come back with a precise, tailored proposal.
Get a quoteWe typically reply within one working day.
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Book a free 20-minute call. No obligation, no sales pitch. We'll tell you honestly whether research is worth it for your decision, and what it would cost.
We fully recognise the effort your team invested in recruitment, moderation, and analysis, and we genuinely appreciate the quality of the discussions and reporting.
- Usability problems in an insulin device surfaced before manufacturing locked anything in, with human factors evidence supporting the regulatory submission.
- An NHS patient portal team got a prioritised, evidenced list of adoption barriers, and the highest-leverage fix wasn't the one they expected.
- Patient involvement changed a trial's primary endpoint before the protocol was finalised, cited by the ethics committee as a model for evidencing PPIE.
Trusted PPI and PPIE delivery partner to the NIHR HealthTech Research Centre in Accelerated Surgical Care.
