Research in practice
Our work
Real research programmes, real findings, real decisions changed. From usability testing for digital products and SaaS platforms to lived experience studies with NHS partners and design validation for medical devices - here is what we have done and what it made possible.
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Understanding the lived experience of obesity
Disengagement from obesity services is often read as lack of motivation. Research with NHS and health innovation partners that found a different story - about mismatched systems, stigma, and services that don't fit real lives.
Barriers to employment for people with complex mental health needs
Strong motivation to work, but systems that fought back at every turn. Research that reframed the question from individual readiness to systemic design failure.
Design validation for an insulin delivery device
Five 3D-printed prototype variants, participants living with diabetes, realistic usage scenarios. Testing that found what the design team couldn't see - before it was locked into manufacturing.
Why users weren't activating on a B2B SaaS platform
The product team had simplified onboarding twice without improving activation. Diary studies and contextual interviews found the real problem - users were trying to do something entirely different first.
E-commerce usability research for an online retail platform
Remote moderated sessions with real shoppers completing real tasks. Friction in the purchase journey that analytics had flagged but couldn't explain - found, understood, and fixed.
Catching the defects that would have undermined an alpha study, before it began
An independent UX and accessibility review of a wellbeing app, before it went into alpha testing. Defects that would have generated misleading data were fixed first - the alpha now underway is measuring the product, not its bugs.
Concept testing a new savings product for a financial services provider
The proposition tested well on paper. In the room it became clear customers liked it but didn't trust the category enough to act. That's a different problem to solve - and it changed the whole marketing brief.
Usability research for an NHS patient-facing portal
The portal was built to reduce administrative pressure. The patients who would have helped most weren't using it - not because they didn't want to, but because usability barriers stopped them before they started.
PPIE programme supporting a Phase III clinical trial
Patient involvement before the protocol was finalised - not after. A finding about the primary outcome measure that improved the trial's scientific value and reshaped the ethics submission.
Families navigating paediatric health pathways
For families with children in complex healthcare systems, parents become de facto care coordinators across fragmented services. Research with Mid Yorkshire NHS Trust that surfaced what the data couldn't.
The same discipline, whatever the sector
Research only earns its budget if it changes something. Every study here led to a decision that would have been different - or worse - without the insight. That is the standard we hold ourselves to.
Whether the project is a clinical trial protocol, a checkout flow, an NHS service redesign, or a product about to go into manufacturing - the discipline is the same. Define the question precisely, recruit the right people, observe what actually happens, and turn findings into something actionable.
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