London
Paid research studies
in London.
Paid research and market research for Londoners, from a ten-minute survey to a two-hour product test. Most of it runs online, so Romford gets the same invitations as Russell Square. When a session is in person, the venue is in the invite before you say yes. At least £27.50 an hour, paid in Amazon or Love2Shop vouchers within days.
London: the UK's biggest research market
London is the UK's largest and most diverse research market. NHS trusts, banks, tech companies, government departments, and retailers all need people from across the capital to test, review, and shape what they build. The sheer variety of research happening in London means there are opportunities for participants from almost any background, whether you are in Tottenham or Twickenham, Hackney or Harrow.
London's diversity makes it especially important for research recruitment. Researchers need participants who reflect the real range of people who use their products. Different boroughs, backgrounds, ages, ethnicities, and lived experiences all matter. Whoever you are and wherever in London you live, your perspective is worth something.
Most studies for London-based participants are remote, so you can take part without crossing the city or waiting for a delayed Overground. In-person sessions are available at venues across London when needed, and we always share the venue in advance. If it is focus groups and market research you are after, our London focus groups page covers what they involve and what they pay.
Join for freeMostly remote
Most London studies can be done from home by video or phone, no need to trek across the city.
All backgrounds, all boroughs
London's diversity is an asset. Researchers specifically need participants from a wide range of backgrounds across the capital.
Paid promptly by voucher
Amazon or Love2Shop vouchers sent to your email within days. £27.50/hr minimum for session-based research.
Who pays Londoners for their opinion
A lot of the UK's market research is commissioned from London, because that is where the banks, fintechs, retailers, agencies and government departments are. They want to hear from the people who use what they make, and in London that means a very mixed group of people.
- Banking and fintech: testing a new app, talking through how you manage money, or why you switched provider.
- Retail and brands: reacting to packaging, an advert or a new product, often in a group.
- Health: NHS services, pharmacy, health apps, and what it is actually like to be a patient in London.
- Public services: council websites, transport, housing and benefits, where researchers need people with real experience of the service.
Each study recruits to a profile, so a full profile is what gets you invited. Tell us your borough, your job, your household and the services you use.
Is the trip into town worth it?
In-person sessions in London usually run at research venues in central London, often on weekday evenings. They tend to pay more than online ones, but count the journey. A £45 group that lasts 90 minutes, with 45 minutes on the Tube each way, is three hours of your evening: about £15 an hour. The same fee for an online session from home works out at £30.
That is why we put the venue, time and fee in every invitation. You can do the sum before you commit, and turn down anything that does not add up.
Paid surveys in LondonSurveys pay less than you think
Paid surveys are not really a London thing. They run online and anyone in the UK can do them, for £1 to £15 each. Where living in London helps is the longer sessions: interviews, focus groups and product tests, where researchers want people who live in a particular area and can talk in depth. That is where the £27.50 an hour minimum applies.
Pay rates for London research studies
Payment depends on the type of study and how long it takes. We always confirm the amount before you commit. The same pay rates apply across the UK, including London.
Paid as Amazon gift vouchers by email. Spend on anything.
| Study type | Typical length | Payment |
|---|---|---|
| Online survey | 5 to 15 mins | £1 to £15 |
| Telephone interview | 30 to 60 mins | £14 to £27.50 |
| Remote video session | 60 mins | £27.50 to £50 |
| In-person session | 60 to 120 mins | £27.50 to £60 |
| Focus group | 60 to 120 mins | £27.50 to £50 |
| Device or product testing | 60 to 120 mins | £27.50 to £80 |
| Diary study | Several days to weeks | £60 to £125 |
Minimum £27.50/hr for all session-based research. Payment always confirmed before you commit.
Simple from start to finish
Join once and we match you to studies across London and the UK. No searching required.
Join for free
Create your profile including your London location. Takes about five minutes.
Receive invitations
We email you when a study matches your profile, including the topic and payment upfront.
Accept or decline
No pressure. Remote or in-person in London, it is always straightforward.
Get your voucher
Your Amazon or Love2Shop voucher arrives by email within a few days. No chasing required.
What London members say
I take part in health research because it genuinely matters to the communities I work with in Lewisham. The process was straightforward, the team was professional, and the voucher arrived the next day. Worth every minute.
Did a usability session on a fintech app from home in Hackney. Very professional, well facilitated, and the Amazon voucher came through the same afternoon. Easy money, honestly.
Three sessions now and each one has been worth it. Always clear about what is involved and what you get paid. Getting to the City from Croydon would take me an hour. This took 45 minutes and paid me for it.
Paid research studies in London
Are there paid research studies in London?
Do I need to travel across London for in-person research studies?
Why does London have so many research opportunities?
Are there paid NHS research studies in London?
What types of research studies are available in London?
How do I sign up for paid research in London?
How much does paid market research pay in London?
Are there paid surveys in London?
Is it worth travelling into central London for a research session?
More paid research opportunities
Need participants in London for your own study? Agencies, universities and in-house teams pay us to find, screen and book people from this panel. Six from £1,500. Participant recruitment in London