Legal
Cookie Policy
Last updated: 9 May 2026
What are cookies?
Cookies are small text files placed on your device by a website when you visit. They help websites remember information about your visit, such as your preferences or whether you have consented to certain features. Some cookies are essential for the site to work; others are optional.
Cookies we use
We use a small number of cookies on this site, including the analytics and advertising cookies described below. We do not use any other tracking, profiling, or social media cookies beyond what is listed on this page.
Strictly necessary cookies
These cookies are required for the website to function. They cannot be disabled.
| Cookie name | Purpose | Duration |
|---|---|---|
ps_cookie_consent |
Stores your cookie consent choice (accepted or declined) so we do not show the banner on every page visit. | 1 year |
Analytics cookies
We use Google Analytics to understand how visitors use this site: which pages are viewed, how long people stay, and where they come from. These cookies are only set if you click Accept analytics on the cookie consent banner. If you decline, none of these cookies are placed and Google Analytics does not load.
| Cookie name | Purpose | Duration |
|---|---|---|
_ga |
Used by Google Analytics to distinguish visitors. Generates a unique identifier for each visitor. | 2 years |
_ga_* |
Used by Google Analytics to persist session state. | 2 years |
IP addresses are anonymised before being sent to Google. For more information see Google's Privacy Policy.
Advertising and retargeting cookies
We do not currently set any advertising or retargeting cookies. If that changes, for example if we start using the LinkedIn Insight Tag, we will update this policy and the consent banner before the tag goes live, and it will only load if you have accepted.
Newsletter
If you subscribe to our newsletter, your email address is stored in our own database for the purpose of sending you the newsletter, and is not shared with any third party mailing list provider. You can unsubscribe at any time using the one-click link in any newsletter email, or via our unsubscribe page.
Cookies on The Collective
The Collective (our research participant community at /the-collective/) uses session storage rather than cookies to maintain your signed-in state. Session storage data is held in your browser only and cleared when you close the browser tab. It is not transmitted to third parties. We do not use analytics or tracking cookies on The Collective pages.
Managing your cookie preferences
When you first visit this site, a banner asks whether you accept analytics cookies. Your choice is remembered via the ps_cookie_consent cookie for one year.
You can change your mind at any time. The button below clears your saved choice and shows the banner again; "Cookie settings" in the footer of every page does the same. Declining stops analytics from loading on the next page you open. Most browsers also let you block or delete cookies through their settings.
Note that disabling strictly necessary cookies may affect the functionality of this site.
Third-party services
This website uses Cloudflare infrastructure for security and performance. Cloudflare may set its own technical cookies as part of its service. For details, see Cloudflare's Privacy Policy.
Changes to this policy
We may update this policy if we change the cookies we use. The date at the top of this page shows when it was last revised.
Contact us
If you have questions about how we use cookies, contact us at [email protected] or see our full Privacy Policy.