UX · CX · Product Research · Evidence
UX Research for Digital Products That Work
Make confident product decisions backed by real user evidence. From ecommerce checkouts to SaaS dashboards, we deliver UX research that prevents expensive mistakes and drives customer adoption.
Why product teams choose UX research
Building features nobody uses. Redesigns that tank conversion. Onboarding flows where users drop off. Customer complaints you didn't see coming. These are expensive problems you can prevent with the right research.
We help product teams, CX leaders, and digital businesses validate ideas early, understand user behaviour deeply, and ship products people actually want to use.
UX research methods we use
From quick validation to deep behavioural insight, we use the right research method for your question and timeline.
Usability Testing
Watch real users complete tasks in your product. Spot where they get confused, stuck, or give up. Test websites, apps, prototypes, or redesigns.
User Interviews
1-on-1 depth interviews to understand needs, motivations, pain points, and decision-making. Uncover the "why" behind behaviour.
Customer Journey Mapping
Map the full customer experience from awareness to advocacy. Identify friction points, moments that matter, and opportunities to improve.
Concept Testing
Validate product ideas, features, or designs before development. Test value propositions, messaging, and willingness to use/pay.
Focus Groups & Workshops
Facilitated group sessions for ideation, co design, or exploring shared perspectives. Generate ideas and test concepts collaboratively.
Surveys & Quantitative Research
Scale qualitative findings. Measure satisfaction, track NPS, gauge feature demand, or validate assumptions across larger samples.
Diary Studies
Longitudinal research to understand behaviour over time. Track real usage, pain points, and context in users' natural environment.
Competitive & Comparative Analysis
Test your product against competitors. Benchmark usability, understand why users choose alternatives, identify differentiation opportunities.
Digital sectors we serve
From startups to enterprise, we work across digital industries where user experience drives business outcomes.
Ecommerce & Retail
Test checkout flows, product pages, search and filter, mobile shopping, and post-purchase experience. Reduce cart abandonment and increase conversion.
SaaS & B2B Platforms
Improve onboarding, feature adoption, dashboard usability, and admin interfaces. Reduce churn and increase product-qualified leads.
Mobile Apps & Consumer Tech
iOS and Android app testing, in-app purchases, notification strategies, feature launches, and app store optimisation research.
Travel & Hospitality
Booking flows, itinerary planning, accommodation search, payment processes, and loyalty programme UX for travel platforms.
Fintech & Banking
Account opening, transaction flows, financial dashboards, investment platforms, and complex financial product UX. Trust and clarity are critical.
Property & PropTech
Property search, booking viewings, landlord portals, tenant apps, and mortgage application flows. Complex journeys made simple.
Education & EdTech
Learning platforms, course navigation, student portals, assessment tools, and teacher admin interfaces. UX for learners and educators.
Healthtech & Wellbeing
Health apps, telemedicine platforms, fitness trackers, mental health tools, and clinical software. Usability and trust for sensitive use cases.
Remote, moderated, or unmoderated
We adapt research methods to your timeline, budget, and the depth of insight you need.
Remote moderated research
Best for depth and "why". Live 1-on-1 sessions where researchers guide users through tasks, probe responses, and adapt questions in real-time. Zoom, Teams, or your preferred platform.
Perfect for usability testing, user interviews, journey mapping, and any research where you need to understand motivations, emotions, and context behind behaviour.
Timeline: 2-4 weeks from brief to findings. Cost: £5,500-£9,500 depending on sessions and complexity.
Unmoderated remote testing
Best for speed and scale. Users complete tasks on their own time while their screen, voice, and actions are recorded. Faster recruitment, cheaper per session, larger samples.
Great for quick validation, A/B testing research, broad usability checks, and when you want 20+ sessions to spot patterns across user segments.
Timeline: 1-2 weeks from brief to findings. Cost: £2,500-£5,500 for 20-30 sessions including recruitment and analysis.
How we work with product teams
Embedded research partnership or standalone projects. We fit into agile workflows, sprint cycles, and launch timelines.
Sprint research
Fast-cycle research timed to sprint planning. Validate designs before dev, test prototypes mid-sprint, or run post-release usability checks. 1-2 week turnarounds.
Discovery research
Upfront research before you build. Understand user needs, map current journeys, identify opportunity spaces, and validate problem-solution fit. See our dedicated product discovery research service for more detail.
Continuous research programmes
Ongoing partnership where we recruit panels, run regular testing rounds, track satisfaction over time, and feed insights to product roadmaps.
Launch validation
Pre-launch usability testing and post launch feedback collection. Catch critical issues before release and validate your launch was successful.
Research ops support
We handle recruitment, scheduling, incentives, session recording, synthesis, and reporting - so your team can focus on design and development.
Stakeholder-friendly outputs
Clear findings presentations with video clips, severity ratings, and actionable recommendations. Formats that work for designers, developers, and executives.
UX research pricing
Transparent pricing for digital product research. From quick validation to comprehensive programmes.
Quick Validation
Essentials
Fast feedback for sprint cycles, A/B test insights, or quick validation of a specific feature or flow before development.
- 4-5 moderated sessions or 12-18 unmoderated
- Participant recruitment & screening
- Research design & moderation
- Findings deck with video clips
- Prioritised recommendations
- 1-2 week turnaround
Comprehensive Research
Impact
Thorough research with enough depth to spot patterns, understand edge cases, and segment findings across your user base.
- 8-10 moderated sessions or mixed methods
- Multi-segment recruitment
- Detailed research protocol
- Session recordings & transcripts
- Comprehensive research report
- Stakeholder workshop/presentation
- 3-4 week delivery
Discovery & Strategy
Custom Programme
Multi-phase research programmes, ongoing research partnerships, or major product discovery work combining multiple methods.
- Custom research design
- Mixed methods (interviews + testing + surveys)
- Journey mapping & persona development
- Competitive analysis
- Strategic recommendations
- Flexible timeline & scope
All packages include: Participant incentives, research tools/software, session recording and storage, synthesis and analysis, video clip highlights, and clear deliverables your team can action.
Retainer partnerships: For ongoing research needs, we offer monthly retainers from £7,500 per month. This gives you dedicated research capacity, priority scheduling, and predictable budgeting for continuous discovery.
Common questions
What is UX research for digital products?
UX research for digital products is the practice of studying real users to understand how they interact with websites, apps, SaaS platforms, and digital services. It covers usability testing, user interviews, customer journey mapping, concept testing, and diary studies. The goal is to give product teams evidence to make better design and feature decisions.
What methods do you use for digital product UX research?
We use moderated usability testing, user interviews, customer journey mapping, concept testing, focus groups, surveys, diary studies, and competitive analysis depending on your research questions and timeline. We recommend the right method or combination based on what you are trying to learn and how quickly you need findings.
How much does UX research for a digital product cost?
Projects start from £5,500 for a focused usability study or rapid interview round. More comprehensive research programmes run from £9,500 to £16,000 depending on methods, sessions, and complexity. All costs include recruitment, incentives, facilitation, analysis, and a findings report.
How long does a UX research project take?
A focused usability study or interview round typically takes two to four weeks from brief to findings. Survey-based quick insight studies can be turned around in one to two weeks. Larger multi-method programmes take four to six weeks.
Do you research ecommerce and SaaS platforms?
Yes. We work with ecommerce businesses on checkout flows, product pages, and customer journeys, and with SaaS companies on onboarding, dashboard usability, and feature adoption. We recruit the right users for your product, whether that is online shoppers, business software users, or specific professional roles.
We fully recognise the effort your team invested in recruitment, moderation, and analysis, and we genuinely appreciate the quality of the discussions and reporting.
- Usability problems in an insulin device surfaced before manufacturing locked anything in, with human factors evidence supporting the regulatory submission.
- An NHS patient portal team got a prioritised, evidenced list of adoption barriers, and the highest-leverage fix wasn't the one they expected.
- Patient involvement changed a trial's primary endpoint before the protocol was finalised, cited by the ethics committee as a model for evidencing PPIE.
Trusted PPI and PPIE delivery partner to the NIHR HealthTech Research Centre in Accelerated Surgical Care.
Ready to talk it through?
If you want to talk through options, share a brief, or sanity check an approach, head to our contact page and we will come back to you within one working day.
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Book a free 20-minute call. No obligation, no sales pitch. We'll tell you honestly whether research is worth it for your decision, and what it would cost.