How much does a UX audit cost in the UK?

What a UX audit costs in 2026

A spot audit of one to three key journeys or screen sets, with severity-rated findings and annotated recommendations: from £2,500, turned round in three to five working days.

A full product audit covering the whole site or app, including content and copy: from £5,500, in one to two weeks.

An audit with follow-up, where we review the redesigned screens or a second product area afterwards: from £8,500, over three to five weeks.

There are no participant costs in any of these. An audit is expert review, so nobody is recruited or paid. That is the main reason it costs less than usability testing, and also the main limit on what it can tell you.

UX review, UX audit, heuristic evaluation: the same thing?

Mostly, yes. Agencies use the three names for overlapping work: an experienced practitioner works through the product against established usability principles and reports where it breaks them. "Heuristic evaluation" is the formal name for the method most audits are built on. "UX review" tends to mean something lighter. "UX audit" tends to mean the whole package: review, prioritised findings and recommendations.

The name matters less than three questions. How much of the product is covered? Are findings rated by severity, so you know what to fix first? And do you get recommendations, or just a list of problems? A cheap review that answers none of those is a list of opinions.

Where the days go

Here is what sits behind a full product audit.

The second half of the job is where cheap audits cut. Spotting problems is quick for an experienced reviewer. Deciding which ones matter, and saying what to do instead in a way a designer can act on, is the slow part, and it is what you are paying for.

What pushes the price up

1. How much of the product. The single biggest driver. Three journeys is a spot audit. A whole website with account, checkout and support journeys is a full audit.

2. Logged-in areas and different user roles. A dashboard that looks different for admins, managers and staff is three audits in one unless you pick a role.

3. Follow-up. A second look once the fixes are designed costs less than the first audit and catches the fixes that created new problems.

What does not push our price up is the product being in a regulated sector. An audit is desk work, so the 15% we add for clinical fieldwork does not apply.

What an audit can and can't tell you

An audit is good at finding the problems an expert can see: confusing navigation, inconsistent patterns, unclear labels, forms that ask too much, error messages that blame the user. Clearing those out first is the cheapest thing you can do before testing with real people.

It cannot tell you whether your users understand your terminology, whether the product solves their problem, or how people with access needs get on with it. Only real users can show you that. If you need those answers, you need usability testing, and doing an audit first means the test spends its budget on the harder problems. UX audit vs usability testing covers which to do when.

Questions buyers ask us

Can you audit designs that aren't built yet? Yes. Figma files, prototypes, PDFs or screenshots all work, and auditing before build is cheaper than auditing after.

Do you need access to our analytics? It helps, because it shows where people actually drop out, but it is not required.

Is it done in person? No, audits are delivered remotely. In-person readouts are available in Leeds and Yorkshire.

Can we try something free first? Our UX audit scorecard takes a few minutes and gives you a score across the areas a full audit covers.