Yorkshire · In person or remote
User Research in Yorkshire
Usability testing, UX research and patient and public involvement (PPIE) for organisations across Yorkshire. We are based in Wetherby, Leeds, so York, Harrogate, Sheffield and the rest of the county are close enough to do properly, in the room where that helps.
A Yorkshire team, not a visiting one
Plenty of agencies will fly a researcher in for a day. The trouble is that Yorkshire is not one place. A Leeds product team, a York housing association, a Sheffield NHS trust and a Harrogate charity have little in common except the postcode area, and the research looks different for each.
We know the region, we recruit from it, and we can reach most of it in under two hours. That makes in-person work practical: usability sessions in your office, workshops in a community venue, interviews in a participant's own home.
Outside Yorkshire the work carries on remotely, with the same people and the same standard.
Where we work in Yorkshire
Every service is available across the county. What changes from place to place is travel time and how quickly we can recruit locally.
Our home patch. In-person sessions carry no real travel cost, and local recruitment is quickest here. Digital teams, NHS organisations and the public sector make up most of the work.
Wetherby is where we are based, with Harrogate and York both within easy reach. A good fit for local authority consultation, healthcare PPIE, and heritage, tourism and professional services businesses.
Close enough for in-person work at short notice, with participant recruitment across South Yorkshire. Remote UX audits suit teams that do not need participants.
Further out, so we plan in-person days around a fixed schedule and quote travel separately. Many projects here work well as a hybrid, with interviews remote and workshops on site.
What Yorkshire clients ask us for
The method follows the question. These are the services we run most often in the region.
Usability testing
Moderated sessions with real users on your website, app or prototype, so you can see where people get stuck before it costs you. In person in Yorkshire or remote anywhere.
Usability testing →PPIE and patient involvement
Credible involvement for NHS trusts, primary care networks, healthtech companies and research teams, for grant applications, ethics and service design.
PPIE services →UX research for products
Interviews, discovery work and diary studies for product teams who need to understand why people behave as they do, not just what they click.
UX research →Community and public sector research
Consultation and co-design for councils, housing associations and charities, run where your communities already are.
Research for councils →Focus groups and workshops
Group discussion and participatory design for service planning and early concept work, in a venue that suits your participants.
Focus groups →Participant recruitment
Yorkshire participants through The Collective, our paid research community, plus targeted recruitment for harder-to-reach groups.
Participant recruitment →When it is worth being in the room
Remote research is often the better choice: quicker to recruit, cheaper to run, and people behave naturally at home. We use it a lot.
In-person earns its place when the participants are older or less confident online, when the product has a physical side, when the topic is sensitive, or when a group needs to work something out together. Being in Yorkshire means we can offer that without adding a travel bill that makes it unrealistic.
If you are not sure which suits your project, tell us what you need to learn and we will say plainly which we would pick and why.
More Yorkshire pages
Looking for a specific service or city? These go into more detail.
Common questions about user research in Yorkshire
Where in Yorkshire can you run research in person?
We are based in Wetherby, Leeds, so Leeds, York, Harrogate and the rest of West Yorkshire are a short journey with no real travel cost. Sheffield and South Yorkshire, Hull and the coast, and the Dales and Moors are all workable for in-person sessions. For anything further out we quote travel separately and often suggest a remote or hybrid design.
Can you recruit Yorkshire participants?
Yes. We recruit through community networks, local panels and our own participant community, The Collective, and we can screen for demographics, health conditions, professional roles and digital behaviours. If your audience is Yorkshire specific, such as patients of a particular trust or customers of a regional business, we recruit for that directly.
Do I need to be in Yorkshire to work with you?
No. Most of our projects run remotely, and clients in London, Manchester, Birmingham and elsewhere get the same research, recruitment and reporting. Being in Yorkshire matters when the research needs us in the room, which is common in healthcare, community and PPIE work.
How much does user research in Yorkshire cost?
Usability testing projects start from £5,500, core studies typically run from £9,500, and comprehensive multi-session programmes from £16,000. PPIE and larger programmes are quoted on scope. Participant incentives, recruitment, facilitation, analysis and a findings report are included, and venue hire is quoted separately where it applies.
We fully recognise the effort your team invested in recruitment, moderation, and analysis, and we genuinely appreciate the quality of the discussions and reporting.
- Usability problems in an insulin device surfaced before manufacturing locked anything in, with human factors evidence supporting the regulatory submission.
- An NHS patient portal team got a prioritised, evidenced list of adoption barriers, and the highest-leverage fix wasn't the one they expected.
- Patient involvement changed a trial's primary endpoint before the protocol was finalised, cited by the ethics committee as a model for evidencing PPIE.
Trusted PPI and PPIE delivery partner to the NIHR HealthTech Research Centre in Accelerated Surgical Care.
Tell us what you need to learn
A short brief is enough. We will come back with a suggested approach, whether that is remote, in person or a mix, and a clear price.
Start a conversationWe usually respond within one working day.
Prefer to talk it through first?
Book a free 20-minute call. No obligation, no sales pitch. We'll tell you honestly whether research is worth it for your decision, and what it would cost.